Tag Archives: environment

Cement Innovation Stops Acid Rain


Cement Innovation Stops Acid Rain

A Coating on Buildings Reacts with Sunlight to Neutralize Pollution

By Dan Shapley

Start with acid rain and a dash of cement. Add sunlight. And Viola! Acid rain problem neutralized.

That’s the claim Italcementi, one of Europe’s biggest cement makers, according to the Toronto Star. The secret is a titanium dioxide coating that reacts with sunlight and the sulfur and nitrogen oxides that makes up acid rain to form “harmless” salts. (Why the quotes? The Law of Unintended Consequences has been proved true so many times in the realm of environmental pollution that it’s foolish to accept any claim like this at face value.)

While the technology has some potential to reduce pollution in urban settings, where it can reach its most unhealthy levels, it will only mask the effect of air pollution. And, lest anyone forget, cement manufacturing is one of the most highly polluting industries on Earth.

Is your brain East or West?


What Do You See?

Is your brain East or West?

66 comments , 04 January 2010

Is your brain East or West?

A plainclothes cop walks into a diner and finds no less than five gun-wielding criminals holding up the crowded joint. “We’re not just going to let you walk out of here,” the cop says. “Who’s we, sucka?” says one of the criminals. “Smith and Wesson and me,” says the cop. He draws his Smith & Wesson and – in a crowded diner – shoots four of the criminals and advances on the last gunman, who’s holding a pistol to a hostage’s head. One itchy trigger finger and the hostage could be dead. The cop glares at the criminal. “Go ahead, make my day.” The cop is “Dirty Harry” Callahan, but really he could be any Hollywood hero. The movie is Sudden Impact, but really it could be any movie or book or manifestation of Western culture.

With a few modern updates, Western culture has been re-creating the same story over and over again since Homer collected The Odyssey more than two and a half thousand years ago. Since the Greeks, the ideal of the unique and strong individual has become so prevalent in Western culture that we have stopped realizing that it is even part of our culture. Often we mistake our perceptions of the world for how the world really is.

Psychologists have long known that North Americans overestimate their own distinctiveness, especially in comparison with East Asians. When asked to describe themselves, Americans and Canadians tend to talk about their individual personality and personal outlook more than Japanese do. North Americans tend to settle arguments in terms of right and wrong, whereas East Asians tend to seek compromises. Dirty Harry is an extreme and violent example, but he is emblematic of Western culture and he sums up our single-minded, goal-oriented behavior with aplomb. “When I see an adult male chasing a female with the intent to commit rape, I shoot the bastard. That’s my policy.”

Is your brain East or West?

New research shows that culture even affects our cognition. A study published in the Journal of Personality and Social Psychology claims that Americans and Japanese intuit the emotions of others differently based on cultural training. “North Americans try to identify the single important thing that is key to making a decision,” explains Dr. Takahiko Masuda, the study’s author, over the phone from his office at the University of Alberta. “In East Asia they really care about the context.” He studied the eye movement of Americans and Japanese when analyzing a picture of a group of cartoon people. When asked to interpret the emotion of the person in the center, the Japanese looked at the person for about one second before moving on to the people in the background. They needed to know how the group was feeling before understanding the emotion of the individual. The Americans (and Canadians in subsequent studies) focused 95% of their attention on the person in the center. Only 5% of their attention was focused on the background, and this, Dr. Masuda points out, didn’t influence their interpretation of the central figure’s emotion. For North Americans the foreground is all-important.

Dr. Masuda is quick to point out that Americans and Japanese are physiologically the same. The difference in eye movement is tied to the roots of our respective cultures. When trying to explain the natural world, the Ancient Greeks – the founders of Western civilization – tended to focus on central objects and sought to explain their rules of behavior. Funnily enough, Aristotle thought a rock had the property of “gravity.” It didn’t occur to him that a system was working its powers on the rock. The Chinese on the other hand took a more holistic approach. They believed that everything occurred within a context, or a field of forces, and thus they unraveled the relationship between the moon and the tides.

These differences in philosophy can be explained, at least in part, by the environments that spawned them. “We are surrounded by socially created information, which affects our perception,” Masuda explains. And perception affects our culture. Research shows that North American cities are less cluttered than East Asian cities, which means that North Americans can spend more time considering salient objects. When Americans or Canadians visit East Asia, they are often overwhelmed by the amount of information they have to process. I have experienced this phenomenon personally. The first time I bused from Incheon Airport into Seoul, South Korea, I was dumbfounded by the number of buildings, advertisements, lights, cars and people and had to turn away from the window to stop my head from spinning. Dr. Masuda first arrived in North America when he was 26. Compared to Japan, which was crowded with people and objects and “complex pieces of information,” he felt North American cities to be lonely places.

Masuda stresses that no way of perceiving the world is better than another and refuses to interpret his studies too broadly. He has yet to conduct his tests in Africa or South America. But it seems to me that Masuda’s study is important: It reminds us that there is more than one way of seeing the world.

North Americans have a tendency toward isolating singular goals and working doggedly towards them. And we have achieved some remarkable accomplishments. We put a man on the moon, invented the telephone and the airplane and achieved a thousand more seemingly impossible tasks. We congratulate ourselves on our individualism in our movies, our art, our personal relationships and, of course, our politics. But as we do so, we perpetuate this trait – perception informs culture, culture informs perception – until we mistake the way we see the world for the only way to see the world.

As alluring as the Dirty Harry approach may be, is it time to put away our Smith & Wesson and start considering the other customers in the diner? The problems we face today – the environmental degradation of our planet, global recession, religious fundamentalism – don’t fit inside borders or simple categories. Context is unavoidable. We need to start looking for it.

Ecology of the Mind


Ecology of the Mind

The birth of a movement.

22 comments , 25 June 2010

Photo by Jörg Klaus - bransch.net
Jörg Klaus

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For thousands of generations we humans grew up in nature. Our teachers were flora and fauna and our textbooks thunderstorms and stars in the night sky. Our minds were like the forests, oases and deltas around which our cultures germinated: chaotic, wild, fecund.

But in the last couple generations, we have largely abandoned the natural world, immersing ourselves in virtual realms. Today the synthetic environment rivals nature as a driving force in our lives, and the mental environment has become the terrain where our fate as humans will be decided. By emigrating from nature we’ve done something more than just move domiciles – we have fundamentally altered the context in which we live our lives.

Along with this transition to a new psychic realm, we have also seen the exponential rise of mental illnesses. Globally, humanity is now suffering from an epidemic of uncontrollable anxieties, mood disorders and depression. The United Nations predicts that mental disease will be bigger than heart disease by 2020.

Why is this happening? Why are we breaking down mentally?

If you ask psychologists what increases the general loading of psychopathology on the human animal, they will list a lot of things: the breakdown of community, the insecurity of social roles, the stresses of modernity and globalization and maybe even the chemicals in the air, water and food that may be affecting our brains in unknown ways. Others blame the thousands of aggressive, erotically charged marketing messages our brains absorb every day as the culprit. And still others say that heavy internet use leads to addictions and depression and that the digital revolution may be rewiring our brains in unhealthy ways. Nobody knows for sure.

But it’s tantalizing to guess.

What follows is just a beginning, an introduction to some of the mental pollutants, information viruses and psychic shocks we have to deal with daily – a survey of the threats to our “ecology of mind.”

Ecology of the Mind

For countless generations the ambient noise was rain and wind and people talking. Now the soundtrack is full-spectrum, undecodable. From the dull roar of rush-hour traffic to the drone of your fridge and the buzz of your monitor, various kinds of noise (blue, white, pink, black) are continuously seeping into our brains. And the volume is constantly being cranked up. Two, perhaps three generations have already become stimulation-addicted. Can’t work without background music. Can’t jog without earphones. Can’t sleep without an iPhone tucked under the pillow. The essence of our postmodern age may be found in this kind of incessant brain buzz. Trying to make sense of the world above the din is like living next to a freeway – you get used to it, but at a severely diminished level of mindfulness and well-being.

Quiet feels foreign now, but quiet could be just what we need. Silence may be to a healthy mind what clean air and water are to a healthy body. In a cleaner, quieter mental environment, we may find our mood calming and depression lifting.

Ecology of the Mind

From the moment your radio alarm sounds in the morning to the wee hours of late-night TV, micro-jolts of commercial pollution flow into your brain at the rate of about 3,000 marketing messages per day. Every day, an estimated 12 billion display ads, three million radio commercials, more than 200,000 TV commercials and an unknown number of online ads and spam emails are dumped into our collective unconscious. Corporate advertising is the single largest psychological experiment ever carried out on the human race. Yet, its impact on us remains unstudied and largely unknown.

Ecology of the Mind

The first time we saw a starving child on a late-night TV ad, we were appalled. Maybe we sent money. But as these images became more familiar, our capacity for compassion waned. Eventually these ads started to annoy us, even repulse us. And now we feel nothing when we see another starving kid.

The average North American witnesses half a dozen acts of violence (killings, gunshots, assaults, car chases, rapes) per hour of prime-time TV watched. As for sex in the media and porn on the internet, we all know what catches our attention and stops us from zapping the channels: pouting lips, pert breasts, buns of steel, buoyant superyouth. Growing up in a violent, erotically charged media environment alters our psyches at a bedrock level. It distorts our sexuality – the way you feel when someone suddenly puts a hand on your shoulder or hugs you or flirts with you – how we think about ourselves as sexual beings. And the constant flow of commercially scripted, violence-laced, pseudo-sex makes us more voyeuristic, insatiable and aggressive. Then, somewhere along the line, nothing – not even rape, torture, genocide, or war porn – shocks us anymore.

The commercial media are to the mental environment what factories are to the physical environment. A factory dumps pollution into the water or air because that’s the most efficient way to produce plastic or wood pulp or steel. A TV station or website pollutes the cultural environment because that’s the most efficient way to produce audiences. It pays to pollute. The psychic fallout is just the cost of putting on the show.

Ecology of the Mind

The information we consume is increasingly flat and homogenized. Designed to reach millions, it often lacks nuance, complexity and context. Reading the same factoids on Wikipedia and watching the same viral video on YouTube, we experience a flattening of culture.

Cultural homogenization has graver consequences than the same hairstyles, catchphrases, action-hero antics and video clips propagated ad nauseam around the world. In all systems, homogenization is poison. Lack of diversity leads to inefficiency and failure. Infodiversity is as critical to our long-term survival as biodiversity. Both are bedrocks of human existence.

Ecology of the Mind

At first all that information was pleasurable. It felt as if the sum of all knowledge was only a hyperlink away and we skipped joyously down the infotrail, sending emails to our friends, adding bookmarks and hopping from site to site late into the night. But as the initial glow wore off, we were left in a state of digital daze: unable to concentrate, feeling foggy, anxious and fatigued.

For many of us, what began as an exhilarating romp has become a daily compulsion. Our smart phones, netbooks and computers now keep us constantly online. While waiting in line at the supermarket or enjoying an evening walk or reading a book or even sitting at a concert, we keep texting our friends and receiving quick Twitter updates. We are drowning in an endless stream of connectivity. And future generations may be even more wired. A Pew Research Center study found that American teenagers send 50 or more text messages a day and one-third send more than 100 a day. Another study by the Kaiser Family Foundation reported that American children between the ages of 8 and 18 spend an average of 7 ½ hours a day using some sort of electronic device.

Our online lives may now be impairing our ability to follow a sustained line of thought, to think deeply about something and maybe even to reach “the heights of ecstasy and the depths of tragedy” in our creative lives. We may be suffering from the infodisease that Nicholas Carr first diagnosed in himself. “Over the past few years,” he writes, “I’ve had an uncomfortable sense that someone, or something, has been tinkering with my brain, remapping the neural circuitry, reprogramming the memory… what the Net seems to be doing is chipping away my capacity for concentration and contemplation. My mind now expects to take in information the way the Net distributes it: in a swiftly moving stream of particles. Once I was a scuba diver in the sea of words. Now I zip along the surface like a guy on a Jet Ski.”

Ecology of the Mind

In the race for economic expansion we depleted oil reserves, pulped ancient forests and pumped water until the wells ran dry. Now we’re depleting the “old growth culture” – sucking dry the history, mythology, music, art and ideas that previous generations have bequeathed to us. All of our past is being picked over, recycled, remixed, regurgitated and repurposed.

Jaron Lanier, the father of “virtual reality,” is perhaps the most respected and outspoken technologist to identify a troubling deficiency in our cultural health. In You Are Not a Gadget: A Manifesto, Lanier writes that our culture has become one of nostalgic remixing where authentic “first-order expression” is chopped up and mashed into a derivative piece of “second-order expression.” And although Lanier shies away from proposing an infallible metric for distinguishing between the two, he does suggest that what distinguishes first-order expression is that it contributes something “genuinely new [to] the world” whereas derivative works recycle, repeat and fail to innovate.

The result is a society that treats our cultural heritage as a resource for exploitation. Instead of producing new works of genuine art that replenish our mental environment, we celebrate the amateur whose mash-ups may be hilarious but contribute nothing of value to the cultural conversation. This situation becomes especially distressing when we consider that just as there is a finite amount of nutrients in our soil, there is a finite amount of creativity that the past can yield. Great art is rare, and only so many mash-ups can be released before the original power of a truly artistic creation is lost. And without the production of an authentic culture, our mental environment is in danger of becoming a clear-cut wasteland, overfarmed and depleted.

In Lanier’s words, “we face a situation in which culture is effectively eating its own seed stock.”

Ecology of the Mind

We are on the brink of a synergistic catastrophe. Financial, ecological and ethical collapse loom on the horizon even as the rate of mental illness continues to climb. The world has literally gone mad.

But as more people trace their anxieties, mood disorders and depressions back to the toxins in our mental world, the first murmurs of insurrection can be faintly heard. From blackspotted billboards to breakaway attempts-at-downshifting, to revolutionary provocations in failing states, we are witnessing the birth pangs of the quintessential uprising of the 21st century. What will come is a rewilding of our souls, a riot against the production of fake corporate and commercial meaning. What begins here today will be known as the environmental movement of the mind.

Kalle Lasn is cofounder and editor in chief of Adbusters. Micah White is a contributing editor at Adbusters and is writing a book about the future of activism.

Google Drones Launch In Africa


Google Drones Launch In Africa

By Neal Ungerleider
December 6, 2012

The World Wildlife Fund and Google are teaming up to deploy a fleet of anti-poacher UAVs in Africa. The goal? Survey and stop rhino poachers.

Google-funded drones will fight rhino poachers in Africa. On Tuesday, Google announced the disbursement of a 5 million dollar grant to the World Wildlife Fund (WWF) to purchase a fleet of drone aircraft in Africa. The WWF already uses trackers in Nepal to protect endangered species.

The $5 million grant is part of Google’s Global Impact Award program and will help the WWF acquire an undisclosed number of lightweight “conservation drones,” which are launched by hand and can fly approximately 18 miles. According to Mother Jones‘ Dana Liebelson, the WWF will use the drones to track African ivory poachers

Gulf of Mexico Clean-Up Makes 2010 Spill 52-Times More Toxic


File photo, cleanup operations continue for the BP Deepwater Horizon platform disaster off the coast of Louisiana. (photo: Getty Images)
File photo, cleanup operations continue for the BP Deepwater Horizon platform disaster off the coast of Louisiana. (photo: Getty Images)

Gulf of Mexico Clean-Up Makes 2010 Spill 52-Times More Toxic

By Georgia Institute of Technology, Newswise

05 December 12

f the 4.9 million barrels of oil that spilled into the Gulf of Mexico during the 2010 Deep Water Horizon spill was a ecological disaster, the two million gallons of dispersant used to clean it up apparently made it even worse – 52-times more toxic. That’s according to new research from the Georgia Institute of Technology and Universidad Autonoma de Aguascalientes (UAA), Mexico.

The study found that mixing the dispersant with oil increased toxicity of the mixture up to 52-fold over the oil alone. In toxicity tests in the lab, the mixture’s effects increased mortality of rotifers, a microscopic grazing animal at the base of the Gulf’s food web. The findings are published online by the journal Environmental Pollution and will appear in the February 2013 print edition.

Using oil from the Deep Water Horizon spill and Corexit, the dispersant required by the Environmental Protection Agency for clean up, the researchers tested toxicity of oil, dispersant and mixtures on five strains of rotifers. Rotifers have long been used by ecotoxicologists to assess toxicity in marine waters because of their fast response time, ease of use in tests and sensitivity to toxicants. In addition to causing mortality in adult rotifers, as little as 2.6 percent of the oil-dispersant mixture inhibited rotifer egg hatching by 50 percent. Inhibition of rotifer egg hatching from the sediments is important because these eggs hatch into rotifers each spring, reproduce in the water column, and provide food for baby fish, shrimp and crabs in estuaries.

“Dispersants are preapproved to help clean up oil spills and are widely used during disasters,” said UAA’s Roberto-Rico Martinez, who led the study. “But we have a poor understanding of their toxicity. Our study indicates the increase in toxicity may have been greatly underestimated following the Macondo well explosion.”

Martinez performed the research while he was a Fulbright Fellow at Georgia Tech in the lab of School of Biology Professor Terry Snell. They hope that the study will encourage more scientists to investigate how oil and dispersants impact marine food webs and lead to improved management of future oil spills.

“What remains to be determined is whether the benefits of dispersing the oil by using Corexit are outweighed by the substantial increase in toxicity of the mixture,” said Snell, chair of the School of Biology. “Perhaps we should allow the oil to naturally disperse. It might take longer, but it would have less toxic impact on marine ecosystems.”

Smog Kills Thousands in England (1952)


Smog kills thousands in England (1952)

Previous Day December 4 CalendarNext DayHeavy smog begins to hover over London, England, on this day in 1952. It persists for four days, leading to the deaths of at least 4,000 people.

It was a Thursday afternoon when a high-pressure air mass stalled over the Thames River Valley. When cold air arrived suddenly from the west, the air over London became trapped in place. The problem was exacerbated by low temperatures, which caused residents to burn extra coal in their furnaces. The smoke, soot and sulfur dioxide from the area’s industries along with that from cars and consumer energy usage caused extraordinarily heavy smog to smother the city. By the morning of December 5, there was a visible pall cast over hundreds of square miles.

The smog became so thick and dense that by December 7 there was virtually no sunlight and visibility was reduced to five yards in many places. Eventually, all transportation in the region was halted, but not before the smog caused several rail accidents, including a collision between two trains near London Bridge. The worst effect of the smog, however, was the respiratory distress it caused in humans and animals, including difficulty breathing and the vomiting of phlegm. One of the first noted victims was a prize cow that suffocated on December 5. An unusually high number of people in the area, numbering in the thousands, died in their sleep that weekend.

It is difficult to calculate exactly how many deaths and injuries were caused by the smog. As with heat waves, experts compare death totals during the smog to the number of people who have died during the same period in previous years. The period between December 4 and December 8 saw such a marked increase in death in the London metropolitan area that the most conservative estimates place the death toll at 4,000, with some estimating that the smog killed as many as 8,000 people.

On December 9, the smog finally blew away. In the aftermath of this incident, the British government passed more stringent regulations on air pollution and encouraged people to stop using coal to hear their homes. Despite these measures, a similar smog 10 years later killed approximately 100 Londoners.